The way that customers, competitors, new prospects and the general public perceive or view your company is your brand identity. That perception could be good, bad, or completely nondescript. No matter, your brand is your public persona—and for the most part, is very much within the realm of your control. And it’s something that will be with you for the long-haul.
More than a single person, a product, a logo, or a service, brand identity is image. It is experience. Simply, it’s how people feel about your company based on what they know. At Dynamic Intuition, I help build and shape positive brand image by managing every conceivable component needed for consistent, successful brand perception.